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SEO is optimizing your website to provide better search results for users.
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SEM is the process of understanding your target market and providing them with a more personalized experience.
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SEO provides marketers with a foundation for their paid advertising campaign by helping them increase the value of their website.
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A website that has been optimized using SEO can be used in conjunction with popular platforms like Google AdWords etc (SEM tool).
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You cannot use SEO or SEM alone. It works best when used alongside one another. In a perfect world, you would have a website that ranks well on Google.
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